A New Model For Television Advertising? - Forbes

A New Model For Television Advertising? Forbes, NY - Oct 3, 2008 --New-to-TV brands that sorely need TV, but previous cost appraisals have scared them away, so they've made do with print advertising and other ...

Adap.tv Shrinks TV Spots Into Pre-Rolls - Mediapost.com

Mediapost.com

Adap.tv Shrinks TV Spots Into Pre-Rolls Mediapost.com, NY - 6 hours ago ... Gamble and Ford Motor Co. would like to repurpose 30-second television commercials and onto video ads because, along with Web publishers, brands don't ...

When Doctors, and Even Santa, Endorsed Tobacco - New York Times

When Doctors, and Even Santa, Endorsed Tobacco New York Times, United States - 11 hours ago More Photos > But how about doctors and other medical professionals, proclaiming the merits of various cigarette brands? Or politicians? ...

Palin the pitbull brands Obama 'pal of terrorist' - Independent

BBC News

Palin the pitbull brands Obama 'pal of terrorist' Independent, UK - Oct 6, 2008 The attack began with a humourous reference to Mrs Palin's unfortunate recent television interview with the newscaster Katie Couric in which she appeared ... Video: From Policy To Personality CBS Brand Expert Scores Obama v. McCain 7 Ways Huffington Post all 4,923 news articles

'Cool Brand Luke' and a crisis of trust - Bangkok Post

'Cool Brand Luke' and a crisis of trust Bangkok Post, Thailand - 11 hours ago The slickest big-budget television commercial or the most elegant glass edifice won't help once you've lost the trust of the consumer. Ask Lehman Brothers. ...

Honda Taps Sony to Ramp Up Its Ad Strategy - Wall Street Journal

Wall Street Journal

Honda Taps Sony to Ramp Up Its Ad Strategy Wall Street Journal - 4 hours ago "Younger target audiences are impassioned and involved at an unprecedented level and brands want to tap into that," said Mark DiMassimo, chief executive and ...